Beautiful baby essentials designed for parents with good taste
Artist-designed muslins and exceptionally soft organic Peruvian Pima cotton baby clothes. Limited editions. Thoughtfully made. Perfect for gifting.
Unique organic cotton muslins
NINA muslins are designed by female artists, making for unique muslins that you won't find elsewhere. Spoilt for choice with our collection of eye-catching floral prints, animal prints, nature prints and classic stripes. Or choose from traditional designs from the V&A archive. Don't settle for just any old muslin.
Exceptionally soft baby clothes
As soft as a baby's bottom (well, almost!), NINA baby clothes are made from organic Peruvian Pima cotton. There are over 40 types of cotton out there - this is one of the best. It's why our baby clothes are wonderfully soft and high quality. Choose from our bestselling baby onesies with zips, baby kimonos, baby rompers, baby tops and baby leggings.
Why parents choose NINA
Beautiful baby essentials, thoughtfully made.
Designed by artists
Our muslins are created in collaboration with independent artists, turning an everyday baby essential into something beautiful you'll genuinely love having around your home. Produced in small batches, each design feels special from the moment it arrives.
Organic fabrics, chosen for softness
Our muslins are made from organic cotton, while our baby clothes are crafted from exceptionally soft organic Peruvian Pima cotton, chosen for its luxurious feel against delicate skin. Every piece is designed to be gentle, comfortable and made to last.
Designed to be used every day
From feeding and burping to pram walks and bedtime cuddles, these are the pieces parents reach for again and again.
Thoughtful gifts for growing families
Whether you're shopping for your own baby or searching for the perfect baby shower or newborn gift, NINA pieces are designed to be treasured long after the newborn days are over.
There's a muslin for everyone.
NINA muslins are the most-reached for items in a new parents' wardrobe.
From tigers to doves, lemons to clementines, floral prints to stripes. Made from organic cotton, these extra large muslins are beautiful and practical.
NINA muslins are used by customers all over the world to wipe milky mouths, keep babies a little warmer, protect them from the elements, and for so many other moments.
Did someone mention a deal? Buy two organic muslins for £40.
Because just one organic muslin doesn't cut it! For new parents, muslins are the most reached-for item. Spotted on an armchair, under the pram, in the car, next to the bed...and many more in the wash waiting their turn! Add two organic muslins of your choice to your basket and the offer will be automatically applied.
Questions new parents ask most often
What are muslins used for?
Muslins are one of the most useful baby essentials you'll own. Parents use them for feeding, burping, mopping up dribbles, swaddling, comforting little ones, protecting clothes during feeds and providing light cover when out and about. They're often the item parents reach for most during the first year.
How many muslins do I need for a newborn?
Most parents find that having between 5 and 10 muslins is ideal. Having several on hand means there's always a clean one available for feeding, naps, changing bags and everyday spills.
What makes NINA muslins different?
NINA muslins are made from organic cotton and feature exclusive artwork created in collaboration with independent artists. Produced in small batches, they're designed to be both practical and beautiful, bringing something special to an everyday baby essential.
What is Peruvian Pima cotton?
Peruvian Pima cotton is an exceptionally soft, durable and high-quality cotton known for its long fibres and luxurious feel. We use organic Peruvian Pima cotton in our baby clothes because it's wonderfully gentle against delicate skin and stays beautifully soft wash after wash.
Why choose artist-designed muslins?
Baby essentials are part of everyday family life, and many parents appreciate products that are both practical and beautiful. Artist-designed muslins bring together functionality and thoughtful design, making them items you'll enjoy using every day and often keep long after they're no longer needed.
What are the best gifts for new parents?
The best gifts are the ones parents use every day. Muslins, soft baby clothes and practical newborn essentials are often among the most appreciated gifts because they combine usefulness with thoughtfulness.
Save on the softest newborn baby clothes
Save 20% when you buy 3 or more items
Simple, stylish, understated. Newborn baby clothes without designs on - instead it's about baby clothes that are really good quality, luxuriously soft, and go together with many other baby outfits. Made from the softest organic Peruvian Pima cotton, NINA baby clothes are perfect for baby's delicate skin (and lovely for parents with all those daily changes!).
NINA Blog
Why We're Launching a New Collection of Artist-Designed Muslins
As we found ourselves reaching for muslins countless times a day, it reinforced something we'd always believed at NINA: practical baby essentials can also be beautiful.
NINA BLOG
The future of NINA
We love doing NINA. We don't have the cash for masses of online advertising and we're still doing NINA alongside our day jobs. But we've got loads of plans still...
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What do I need to buy for a newborn baby?
A round-up of essential newborn baby items, as suggested for you by people like you. The ultimate baby list based on the recent experience of first-time parents. We hope it’s...
The softest baby clothes start with a special kind of cotton
Hello! Lovely to meet you. We’re Oli and Emily (and baby Finn!).
We started NINA a few years ago - romantic beginnings on the Pacific coast of Peru where we’d discovered the world of cotton and what goes into making clothes (did you know there are over 40 types of cotton, most with shorter fibre lengths and therefore lower quality? Neither did we!).
There aren't enough baby clothes out there made from organic Peruvian Pima cotton. It’s the softest, highest quality, and most sustainable cotton around. That's why we started NINA.
The muslins came a little later, as we wondered why artist collaborations aren't really done in the baby world (and why there are too many 'babyish' muslins out there!).
It's all about making essential baby items that feel and look beautiful, whilst also celebrating the makers and designers behind them.
We hope you love our NINA baby clothes & muslins!
