The perfect gift
The ideal gift for a newborn baby and their oh-so-stylish parents. Choose from our collection of unique muslins designed by artists and our irresistibly soft baby clothes made from organic Peruvian Pima cotton. Top it off with a lovely gift box and our popular handwritten notes. A perfect gift to welcome little ones to the world and to delight new parents.
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Unique organic cotton muslins
NINA muslins are designed by female artists, making for unique muslins that you won't find elsewhere. Spoilt for choice with our collection of eye-catching floral prints, animal prints, nature prints and classic stripes. Or choose from traditional designs from the V&A archive. Don't settle for just any old muslin.
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Exceptionally soft baby clothes
As soft as a baby's bottom (well, almost!), NINA baby clothes are made from organic Peruvian Pima cotton. There are over 40 types of cotton out there - this is one of the best. It's why our baby clothes are wonderfully soft and high quality. Choose from our bestselling baby onesies with zips, baby kimonos, baby rompers, baby tops and baby leggings.
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There's a muslin for everyone.
From tigers to doves, lemons to clementines, floral prints to stripes. Gorgeous printed organic muslins, designed by artists. Made from organic cotton, these extra large muslins are not just beautiful, but practical too. NINA muslins are used by customers all over the world to wipe milky mouths, keep babies a little warmer, protect them from the elements, and many other things a new parent needs on a daily basis! A necessary item for new parents.
Did someone mention a deal when you buy two organic muslins?!
Two organic muslins for £44. Because just one organic muslin doesn't cut it! For new parents, muslins are the most reached-for item. Spotted on an armchair, under the pram, in the car, next to the bed...and many more in the wash waiting their turn! Add two organic muslins of your choice to your basket and the offer will be automatically applied.
Hello! Lovely to meet you. We’re Oli and Emily (and baby Finn!).
We started NINA a few years ago - romantic beginnings on the Pacific coast of Peru where we’d discovered the world of cotton and what goes into making clothes (did you know there are over 40 types of cotton, most with shorter fibre lengths and therefore lower quality? Neither did we!).
There aren't enough baby clothes out there made from organic Peruvian Pima cotton. It’s the softest, highest quality, and most sustainable cotton around. That's why we started NINA.
The muslins came a little later, as we wondered why artist collaborations aren't really done in the baby world (and why there are too many 'babyish' muslins out there!).
It's all about making essential baby items that feel and look beautiful, whilst also celebrating the makers and designers behind them.
We hope you love our NINA baby clothes & muslins!
Essential newborn baby clothes
Simple, stylish, understated. Newborn baby clothes without designs on - instead it's about baby clothes that are really good quality, luxuriously soft, and go together with many other baby outfits. Made from the softest organic Peruvian Pima cotton, NINA baby clothes are perfect for baby's delicate skin (and lovely for parents with all those daily changes!).
Expecting a baby? Stock up on the softest newborn essentials
Onesies for night time (or many a daytime in those early newborn days). Baby kimonos and rompers for that necessary layer in the winter - or as a lightweight layer for summer. Baby leggings and tops for an immediate baby outfit. Available from sizes NB (newborn) to 18 months old. All made in Peru from organic Peruvian Pima cotton. All noticeably softer than many other baby clothes. Save 20% when you buy three or more items from the NINA baby clothes collection.
NINA Blog
The NINA Edit - Baby gifts for new parents
We very recently had a baby of our own – with all the wonderful cards and gifts it brings. What gift to send though! We’ve pulled together the best baby gifts for newborns.
NINA BLOG
The future of NINA
We love doing NINA. We don't have the cash for masses of online advertising and we're still doing NINA alongside our day jobs. But we've got loads of plans still...
NINA blog
What do I need to buy for a newborn baby?
A round-up of essential newborn baby items, as suggested for you by people like you. The ultimate baby list based on the recent experience of first-time parents. We hope it’s...
The softest baby clothes start with a special kind of cotton
