We’ve got a story we’d love to share.

Whilst living in Peru, one day we went to a sprawling textile market - ‘Gamarra’ - the largest in South America. We were on the lookout for ‘white gold’ a.k.a Peruvian Pima cotton. There are over 40 types of cotton - the best grows in Peru. But, amongst the pom poms and endless stalls, we couldn’t find it.

Our curiosity was sparked so we set off on a journey to understand what’s going on with Peruvian Pima cotton. Cotton farmers are struggling. Fast fashion has meant a shift to cheaper and lower-quality clothes that end up in landfill. At the expense of more sustainable, ethical, and softer clothes.

This is how NINA began - in Peru we came across the world of Peruvian Pima cotton, cotton farming, and clothes manufacturing. We were fascinated by the journey of clothes. How they start as cotton seeds, grow up in farmers' fields and then get transformed into clothes.

We started NINA to get this irresistible pima cotton to more people like you and to celebrate its Peruvian origins.

And so the story continues! Take a look at our collection, follow us on Instagram @ninalondon_, tag us in your pictures and spread the word.

Emily & Oli x