This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Inspiring Women: Mia, founder of BOOB Design

Mia is the founder of Boob Design where she works as CEO and Creative Director. She lives in Stockholm together with her two teenage daughters, husband and a cat.

Boob is a Swedish company that was founded 20 years ago on the idea of making smart and sustainable clothes that makes everyday a little easier and more beautiful for women during pregnancy and nursing.

What is Boob all about?

We’re all about empowering women during pregnancy and nursing by bringing them smart and sustainable clothes that make them feel brave and beautiful.

What prompted you to start Boob?

The idea of Boob was born on a cold and windy autumn day in 1999, when I watched my sister breastfeed her newborn son with the north wind sweeping around her bare waist. I thought there has to be an easier way. And so Boob’s original nursing wear was born. Today we offer a complete wardrobe designed with multifunctionality in mind for pregnancy and nursing.

Can you share some wardrobe tips for anyone who is pregnant at the minute?

Go for high quality and styles that are versatile. And, if you plan to breastfeed or pump, invest in tops and dresses that are designed with easy access for nursing. You don’t need a big new wardrobe for maternity, just the right one.

How have the past few months been for you given covid?

When it all started in March it was very hard to predict the outcome for our business and company. But so far, we have been fortunate to see that Boob is very much in line with what our customers are looking for and want to invest in. As a company, we are scattered between Boob HQ and several home offices but thanks to a great team and routine online meetings, we have managed to help each other keep the spirit and energy up. On a personal level, the toughest part has been seeing friends struggling with Covid and not being able to hug ageing parents.

Image credit: BOOB Design

Image credit: BOOB Design

Can you tell us about sustainability at Boob?

Sustainability has been in our core since the start and is something that goes into everything we do. 2008 we decided to exchange all materials for sustainable options and 2019 we reached 100% sustainable materials. Offering clothes that are free from harmful chemicals and safe to wear closest to your skin and baby is another thing that is important to us. That is why we always work with materials that have trustworthy certifications like OEKO-Tec 100 and GOTS. Our production is made by carefully selected suppliers that share our concern for human rights and the environment.

What have been some of your biggest achievements and biggest failures with Boob so far?

Just that we are still in the market as frontrunners in our category after 20 years is worth celebrating. As for failures I tend to have a problem seeing them like that once they are history. It is from the toughest part of the road I have learnt most. But I have to admit we could have done without that baby collection we struggled with for a couple of seasons. =)

What does your typical day look like?

As I live 2 min from work and since I can walk to the office, I still work from Boob HQ. Usually I’m at work around 8.30. At 9 the Boob team meet via Teams for a morning “fika” (coffee) and share latest news and sales figures. After that my days can be varied and often with big variation during the day with strategic work, collection planning, communication and marketing. I strive not to make overtime a habit and as a family we stick to our habit of all eating dinner together. On Fridays we leave town for our country house 1 hour from Stockholm.

What have you been reading / watching / listening to lately?

Image credit: BOOB Design

Image credit: BOOB Design

News, news, news…due to Covid and the US election. I’ve been mixing it up with the French TV-series “Call my agent” as I have a guilty pleasure for everything that has got to do with Paris and France. Also, I always listen to loads of music as the perfect soundtrack truly can change your day. I’m fortunate to have a brother-in-law who is a wiz at making playlists exactly to my taste and these tend to be a hit at Boob HQ as well as home. Happy to share one here.  

Anything else you would like to share?

A warm virtual hug and some positive energy to all reading this. Times are strange and we all need to help each other with keeping hope and good energy up. And I see so many good signs of this every day with people caring for each other in big and small gestures.

3 comments

Eric Jones

Hi, my name is Eric and I’m betting you’d like your website ninababy.co.uk to generate more leads.

Here’s how:
Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It signals you as soon as they say they’re interested – so that you can talk to that lead while they’re still there at ninababy.co.uk.

Talk With Web Visitor – CLICK HERE http://talkwithcustomer.com for a live demo now.

And now that you’ve got their phone number, our new SMS Text With Lead feature enables you to start a text (SMS) conversation – answer questions, provide more info, and close a deal that way.

If they don’t take you up on your offer then, just follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.

CLICK HERE http://talkwithcustomer.com to discover what Talk With Web Visitor can do for your business.

The difference between contacting someone within 5 minutes versus a half-hour means you could be converting up to 100X more leads today!

Try Talk With Web Visitor and get more leads now.

Eric
PS: The studies show 7 out of 10 visitors don’t hang around – you can’t afford to lose them!
Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
You have customers waiting to talk with you right now… don’t keep them waiting.
CLICK HERE http://talkwithcustomer.com to try Talk With Web Visitor now.

If you’d like to unsubscribe click here http://talkwithcustomer.com/unsubscribe.aspx?d=ninababy.co.uk

Eric Jones

Hey there, I just found your site, quick question…

My name’s Eric, I found ninababy.co.uk after doing a quick search – you showed up near the top of the rankings, so whatever you’re doing for SEO, looks like it’s working well.

So here’s my question – what happens AFTER someone lands on your site? Anything?

Research tells us at least 70% of the people who find your site, after a quick once-over, they disappear… forever.

That means that all the work and effort you put into getting them to show up, goes down the tubes.

Why would you want all that good work – and the great site you’ve built – go to waste?

Because the odds are they’ll just skip over calling or even grabbing their phone, leaving you high and dry.

But here’s a thought… what if you could make it super-simple for someone to raise their hand, say, “okay, let’s talk” without requiring them to even pull their cell phone from their pocket?

You can – thanks to revolutionary new software that can literally make that first call happen NOW.

Talk With Web Visitor is a software widget that sits on your site, ready and waiting to capture any visitor’s Name, Email address and Phone Number. It lets you know IMMEDIATELY – so that you can talk to that lead while they’re still there at your site.

You know, strike when the iron’s hot!

CLICK HERE https://talkwithwebvisitors.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.

When targeting leads, you HAVE to act fast – the difference between contacting someone within 5 minutes versus 30 minutes later is huge – like 100 times better!

That’s why you should check out our new SMS Text With Lead feature as well… once you’ve captured the phone number of the website visitor, you can automatically kick off a text message (SMS) conversation with them.

Imagine how powerful this could be – even if they don’t take you up on your offer immediately, you can stay in touch with them using text messages to make new offers, provide links to great content, and build your credibility.

Just this alone could be a game changer to make your website even more effective.

Strike when the iron’s hot!

CLICK HERE https://talkwithwebvisitors.com to learn more about everything Talk With Web Visitor can do for your business – you’ll be amazed.

Thanks and keep up the great work!

Eric
PS: Talk With Web Visitor offers a FREE 14 days trial – you could be converting up to 100x more leads immediately!
It even includes International Long Distance Calling.
Stop wasting money chasing eyeballs that don’t turn into paying customers.
CLICK HERE https://talkwithwebvisitors.com to try Talk With Web Visitor now.

If you’d like to unsubscribe click here http://talkwithwebvisitors.com/unsubscribe.aspx?d=ninababy.co.uk

Eric Jones

Hi, my name is Eric and I’m betting you’d like your website ninababy.co.uk to generate more leads.

Here’s how:
Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It signals you as soon as they say they’re interested – so that you can talk to that lead while they’re still there at ninababy.co.uk.

Talk With Web Visitor – CLICK HERE http://talkwithcustomer.com for a live demo now.

And now that you’ve got their phone number, our new SMS Text With Lead feature enables you to start a text (SMS) conversation – answer questions, provide more info, and close a deal that way.

If they don’t take you up on your offer then, just follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.

CLICK HERE http://talkwithcustomer.com to discover what Talk With Web Visitor can do for your business.

The difference between contacting someone within 5 minutes versus a half-hour means you could be converting up to 100X more leads today!

Try Talk With Web Visitor and get more leads now.

Eric
PS: The studies show 7 out of 10 visitors don’t hang around – you can’t afford to lose them!
Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
You have customers waiting to talk with you right now… don’t keep them waiting.
CLICK HERE http://talkwithcustomer.com to try Talk With Web Visitor now.

If you’d like to unsubscribe click here http://talkwithcustomer.com/unsubscribe.aspx?d=ninababy.co.uk

Leave a comment