The love for gypsophila

People had had enough of gypsophila in the 1980s. It was regarded as “the floral equivalent of pot-pourri or crocheted loo-roll covers”, according to The Guardian. Today, not only is it a much-loved flower for wedding bouquets, but it can be spotted gracing high fashion runways – “girls walked the runways dragging massive bouquets of the white fluff behind them”. And on the front cover of Vogue (cue Kendall Jenner with a floral mane made entirely of gypsophila).

A faithful flower 

Also known as baby’s breath (for its sweet and delicate scent), we took some gypsophila along to our first NINA photoshoot. We left it to dry out when we got home (and inadvertently/very fortunately discovered that it makes the perfect dried flower as it retains much of its colour and quality). Nine months on from that photoshoot, we’ve just cut the last sprig to send to a customer (along with their baby clothes order, of course).

A good luck symbol for new parents

It’s a beautiful flower that represents innocence, hope and new beginnings. In some cultures, it symbolises good luck and is sent to new parents with this in mind. We love this meaning behind gypsophila. And that we can send a little symbolic something at such an exciting time for new parents.

The perfect gift

Of course, we’re biased, but for friends and family out there looking for a baby shower gift, we offer particularly lovely gift packaging. Carefully and thoughtfully wrapped, it includes a luxury gift box (thick and sturdy, people have commented that they can’t throw it away - we’ve heard lots of practical uses for this box after unwrapping!), tissue paper, interesting notecards, and a handwritten note (we love writing out your personal messages, they’re always full of love and joy).

Plus a spritz of Le Labo perfume (currently Santal 33, a personal favourite). And always a sprig of gypsophila.