Our first collection of baby clothes is now available!

Made from the very best organic Peruvian Pima cotton, we're excited to share with you our Elevated Essentials collection.

Use the code LAUNCH10 for 10% off your first purchase.

"I can't believe how soft it is"

This is the number one thing people say when they try the clothes. It's why we've been so excited to share this collection with you and for you to feel it for yourself!

Our baby clothes are made from 100% organic Peruvian Pima cotton, grown in cotton fields on the coast of Peru. The Pacific Ocean roars nearby and pelicans fly above.

The clothes are made by Patricia and her brilliant team in Lima. We have visited the family-run factory many times and are proud to work with such a great partner who shares our goals for sustainability and ethics. Not only do they actively promote organic cotton but they provide free breakfasts for children in Peru's poorest province of Cajamarca.

A while in the making, this collection started in Peru back in 2019.

At the time we were calling ourselves Paco's Pima.

When we came back to the UK we took part in a social enterprise accelerator, got heaps of advice from some brilliant supporters, and became NINA.

And then covid hit, just as we were due to travel back out to Peru again. Peru was one of the hardest hit countries, lockdowns were harsh and certainly no clothes were going to be made any time soon.

The name may have changed and several years have passed but the ethos is the same - bringing you thoughtful baby clothes made from luxurious cotton and connecting you with their origins in Peru.

We hope you love the collection.

Use the code LAUNCH10 for 10% off your first purchase!

From Emily & Oli x