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About Us

At NINA we work with brilliant partners all over the world to create exceptional quality baby clothes and accessories.


Hello! It’s really nice to meet you, we’re Emily & Oli.

We started NINA after living in Peru where we accidentally fell headfirst into the world of cotton.

We were in a country that grew the world’s best cotton - Peruvian Pima cotton.

Nice name huh.

Nice cotton too. Its fibres grow longer than other cottons meaning it’s softer and longer lasting. Good for all of us who wear clothes made from cotton (i.e., all of us, especially babies).

We realised that, living in London, we knew next to nothing about how our clothes were made, let alone where they came from or who was involved in designing them.

In Peru we found ourselves at the very start of that journey, where cotton grew in fields along the Pacific coast whilst pelicans flew overhead.

A few years later and we’re excited to share with you our first collections.

Our elevated essentials collection is on its way – remarkably soft baby clothes made from organic Peruvian Pima cotton. We’re tinkering away in the background on the final touches, working closely with Patricia and Javier (our partners in Lima). You’ll be the first to know when they arrive.

Our collection of muslin blankets is here! Designed by artists, you won’t find these blankets elsewhere. They’re full of creativity, thoughtfulness, and irresistible details. The artists are the stars of the show here (and lovely people we’ve really enjoyed working with). Shop the collection here.

We work closely with all our partners to design products around the principles of lasting quality, sustainable design, honest value and positive impact. It takes a bit longer but it’s 100% worth it.

We hope you love our first collections.

Emily & Oli